and Member of the UPM Research Group “Analysis and documentation of Architecture, Design, Fashion & Society. Design Fundamentals Coordinator Professor in Fashion Design Ba Degree. Architect from the UPM and PhD in Marketing Research from the Universidad Complutense de Madrid.
As researcher, Guillermo García-Badell is focused on synergies between designs and other disciplines (as Consumer Behaviour, or Marketing in general), ad between different design disciplines themselves (architecture, product, and fashion design). As Architect and designer, he has been awarded in several international competitions and has participated in different exhibitions.