He has run marathons, travelled across the Kalahari, Syrian and Australian deserts, written a couple of books on independent rock music, and helped launch more than fifteen startups. He is currently involved as mentor in three startups between Europe and Asia (China) covering social media, the music industry and AI for all. He is also a serial intrapreneur with a long track on new education programs with a focus on multidisciplinary domains and innovation. He is particularly proud of having worked with –and getting grants and salaries for- more than 150 brilliant students from across the world and from different engineering, architectural, economic, and social sciences backgrounds.
Laura holds a master’s degree in International Leadership and Innovation. Graduated in Industrial Design Engineering by Universidad Politécnica de Madrid she has experience in consulting, education and entrepreneurship. She moved to China three years ago to start Xiji Incubator, an incubator for foreign companies which is based in Tongji University in Shanghai, where she currently manages it. Laura has experience working with companies in various fields and different stages of the start-up process and wants to help aspiring entrepreneurs achieve their goals. She has organized and taught over 10 university courses about entrepreneurship and over 50 events in the past year. Within Xiji Incubator she has helped over 40 start-ups to achieve their goals in China. She collaborates as a guest lecturer in several universities around the world and she coordinates the subject “Entrepreneurship:Adapt or die” in the CSDMM Master “Tecnologia, innovación y diseño de moda”. Laura understands the Chinese ecosystem of entrepreneurship and innovation and her main research is about design methodologies applied to business models. She has experience in the digital marketing sector in China, especially for luxury brands.